Think Shower Thoughts
Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.
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As a valued part of our journey in designing a water-conscious future, we wanted you to hear it from us first: Loless officially has a New Name, a New Co-Founder, and a New Product! If you're like us, your best ideas come in the shower...Introducing Shower Thoughts™ – a name that reflects our mission and deep connection to water. We’re here to spark conversations around creativity, wellbeing, and sustainability through water-conscious personal care. Now, we’re ready to turn these moments of clarity into meaningful innovation. Meet Our New Co-Founder: Allegra DeAngeloI am incredibly grateful to welcome Allegra DeAngelo, Co-Founder & Head of Product to this mission. As a designer, systems thinker, and sustainability expert with over a decade of experience in the beauty industry, she’s already diving in headfirst—leading our product development pipeline and innovation strategy. The story of how we found each other? Stay tuned! New Product: No-Rinse Body Care for the World's Bodies of Water (Yours and our Planet's)Merroir is our philosophy and our technology. It speaks to the influence the sea has on our livelihoods, wellbeing for us, the impact we have on it. We continue our work on Merroir biomaterial—our regenerative, seaweed-based alternative to single-use wet wipes.
Our Vision: When Our Waters Are Well, So Are WeWe envision a future where sustaining ourselves sustains the planet. That’s why, until Q1 and Q2, our focus is to: Join Our Community: Bodies of WaterWe’re inviting investors, advisors, and ecosystem builders who believe in the power of sustainable innovation to join us. Consumer demand is driving brands toward better solutions, and we are building trust and momentum to lead the way. Stay in the loop! Join our Bodies of Water community via our email list to follow our founder’s journey. Coming up on March 22nd, is World Water Day, so it is the perfect time for us to re-introduce our commitment and action for the world's bodies of water. Thank you for being part of this movement—more exciting updates to come! With the deepest gratitude, |
Think Shower Thoughts
Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.