Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.
The Shower Thought That Started It AllHow can I make scuba diving my life… as a marketer? Not as a marine biologist. Not as a scientist. I’ve always felt a deep connection to water and the ocean. I knew I had to find a way to make that connection my life’s work. In February 2022, that first question evolved into these guiding reflections:
These questions shape everything we do. Because we believe: As Bodies of Water™, We Are:
Who We AreShower Thoughts™ is a circular blue beauty brand reimagining everyday personal care through the lens of water wellness. Merroir™ is our philosophy and our proprietary seaweed-based biomaterial, designed to dissolve, break down beautifully and return to nature without a trace. Bodies of Water™ is our global community of ocean leaders, nature lovers, creatives, storytellers, and systems thinkers who help guide, shape, and share our vision. Our Mission: Choose your advocacy — we chose water. A Quickie Update + Impact on Blue SpacesIt’s been a month of real momentum:
Which means... Where to Find Us NextOceanFest @ StartupFest (Montréal)Are you headed to StartupFest? Come say hi! I’ll be:
Use code Join the Bodies of Water™ CommunityIf our mission speaks to you, here’s how you can extend your ocean action beyond #WorldOceanMonth. I’ve been selected to pitch for the Women4Climate program with the City of Toronto, and I’m thrilled to be representing Shower Thoughts™, our circular blue beauty brand advancing water wellness through regenerative personal care. As part of the pitch process, we’re showcasing a community of advisors, allies, and industry experts who believe in what we’re building. We would be deeply honoured if you would consider:
Your support would demonstrate alignment and traction from respected leaders in the space and signal that our water-responsible approach is both timely and important. How to Join:
Letter of Support TemplateTo whom it may concern,
I am writing to express my strong support for Shower Thoughts™. Their mission to advance innovation at the intersection of water wellness and personal care, while advocating for more conscious relationships with water, aligns deeply with our/my values at [Individual/Organization Name].
We believe their solution has the potential to positively impact the way we produce, consume, and promote responsible products and experiences. It aligns with global sustainability efforts related to water stewardship and the Sustainable Development Goals 6, 12, 14, and 17.
We are encouraged by the unique and holistic approach Shower Thoughts™ is taking toward brand advocacy and are enthusiastic about their potential to drive meaningful, water-responsible change. While we are not formally engaged, we are open to future collaboration opportunities as their work evolves.
Furthermore, we are pleased to accept Shower Thoughts™’ invitation to join as part of their voluntary Steering Committee, providing strategic guidance and insights in support of their mission upon request. We look forward to contributing our knowledge of [Insert Sector/Area of Expertise] to the development and scaling of this initiative through our shared commitment to water advocacy and sustainable innovation.
Sincerely,
[Your Name] [Your Organization or Affiliation, if applicable] Closing Reflection: From the Mirror to the Merroir™Water is the original mirror. In it, we see our shared identity; where we came from and where we’re going. By joining this movement, you’re not just backing a product. You’re contributing to a mission to protect and restore the world’s bodies of water, starting with how we care for our own. Let’s bring the ocean into everyday conversation and everyday care; keeping your body fresh and the world's bodies of water clean. Ready to take the plunge? Just reply to this email or send your letter of support. With deep gratitude, |
Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.