ABOUT 1 MONTH AGO • 4 MIN READ

World Ocean Month is Over, but We Have an Action for You to Take!

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Think Shower Thoughts

Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.

The Shower Thought That Started It All

How can I make scuba diving my life… as a marketer?

Not as a marine biologist. Not as a scientist.
But as someone who believes in the power of storytelling, brand building, community, and strategic communications to drive change.

I’ve always felt a deep connection to water and the ocean. I knew I had to find a way to make that connection my life’s work.

In February 2022, that first question evolved into these guiding reflections:

  • How can I make scuba diving and the ocean my life's work?
  • How challenging is it to design a circular, blue beauty brand from day one?
  • How do I become a credible founder and ocean advocate — not just another water-themed brand contributing to waste?

These questions shape everything we do.

Because we believe:
To act for the ocean and water, we need to feel connected to it and see ourselves reflected in it.
We are bodies of water, just like the planet.
And when we embody that connection in how we live, move, and consume, we design better — with intention, with care, with circularity in mind.


As Bodies of Water™, We Are:

  • Deeply Curious
  • Connected and Creative by Nature
  • Circular by Design

Who We Are

Shower Thoughts™ is a circular blue beauty brand reimagining everyday personal care through the lens of water wellness.

Merroir™ is our philosophy and our proprietary seaweed-based biomaterial, designed to dissolve, break down beautifully and return to nature without a trace.

Bodies of Water™ is our global community of ocean leaders, nature lovers, creatives, storytellers, and systems thinkers who help guide, shape, and share our vision.

Our Mission: Choose your advocacy — we chose water.
To inspire the next wave of engaged eco-conscious citizens and businesses, and to design regenerative personal care products and experiences that move people through the world consciously and confidently.


A Quickie Update + Impact on Blue Spaces

It’s been a month of real momentum:

  • May 22 – We won 1st place at Nobellum’s Demo Day (Growth category) and received a $6,000 prize — an energizing vote of confidence for our flushable wet wipes made from seaweed.
  • June 9 – I traveled to Nice for the UN Ocean Decade Conference with thousands of ocean scientists, policymakers, and sustainability experts. We co-hosted a community activation for The Undertow™, our forthcoming ocean action network and marketplace where people seeking to take positive ocean action can discover products, services, and solutions to guide their transformation.
  • June 10 – I was invited to join Rypples as a Brand Ambassador to capture the stories of ocean tech founders and investors powering climate solutions at sea, and spent the day sailing with 70 founders and 20 investors in the Race for the Ocean Regatta.
  • We secured over $100,000 in new funding and grants to support our seaweed-based biomaterial research and development.

Which means...
Samples are officially in development.
By this time next year — during a heat wave like this one — we hope you’ll have a “quickie” in your hands.
(Yes, that’s what we’re calling our waterless, biodegradable wipes.)


Where to Find Us Next

OceanFest @ StartupFest (Montréal)

Are you headed to StartupFest? Come say hi! I’ll be:

  • Emceeing OceanFest with Canada’s Ocean Startup Project
  • Hosting a morning Flow State session in partnership with Sounds of the Ocean, exploring how water unlocks creativity, clarity, and climate solutions
  • Meeting with judges throughout the week as I pitch for several opportunities

Use codeSUF25OCEAN15to save 15% off your StartupFest ticket.


Join the Bodies of Water™ Community

If our mission speaks to you, here’s how you can extend your ocean action beyond #WorldOceanMonth.

I’ve been selected to pitch for the Women4Climate program with the City of Toronto, and I’m thrilled to be representing Shower Thoughts™, our circular blue beauty brand advancing water wellness through regenerative personal care.

As part of the pitch process, we’re showcasing a community of advisors, allies, and industry experts who believe in what we’re building.

We would be deeply honoured if you would consider:

  • Signing a non-binding letter of support
  • Joining our Shower Thoughts™ Steering Committee

Your support would demonstrate alignment and traction from respected leaders in the space and signal that our water-responsible approach is both timely and important.


How to Join:

  1. Reply to this email and let us know you’re in
  2. Copy and paste the letter of support (below) into a new email
  3. Send to:community@thinkshowerthoughts.co
    Subject line: Shower Thoughts™ Steering Committee
  4. Complete your Bodies of Water™ profile here

Letter of Support Template

To whom it may concern,
I am writing to express my strong support for Shower Thoughts™. Their mission to advance innovation at the intersection of water wellness and personal care, while advocating for more conscious relationships with water, aligns deeply with our/my values at [Individual/Organization Name].
We believe their solution has the potential to positively impact the way we produce, consume, and promote responsible products and experiences. It aligns with global sustainability efforts related to water stewardship and the Sustainable Development Goals 6, 12, 14, and 17.
We are encouraged by the unique and holistic approach Shower Thoughts™ is taking toward brand advocacy and are enthusiastic about their potential to drive meaningful, water-responsible change. While we are not formally engaged, we are open to future collaboration opportunities as their work evolves.
Furthermore, we are pleased to accept Shower Thoughts™’ invitation to join as part of their voluntary Steering Committee, providing strategic guidance and insights in support of their mission upon request. We look forward to contributing our knowledge of [Insert Sector/Area of Expertise] to the development and scaling of this initiative through our shared commitment to water advocacy and sustainable innovation.
Sincerely,
[Your Name]
[Your Organization or Affiliation, if applicable]

Closing Reflection: From the Mirror to the Merroir™

Water is the original mirror.

In it, we see our shared identity; where we came from and where we’re going.

By joining this movement, you’re not just backing a product. You’re contributing to a mission to protect and restore the world’s bodies of water, starting with how we care for our own.

Let’s bring the ocean into everyday conversation and everyday care; keeping your body fresh and the world's bodies of water clean.

Ready to take the plunge?

Just reply to this email or send your letter of support.
We’d be honored to have you on board.

With deep gratitude,
Amanda

Think Shower Thoughts

Join our mission to protect and restore the world’s bodies of water, starting with the way we care for our own. Our work is rooted in the belief that when our waters are well, so are we. Shower Thoughts™ is more than just a brand—it’s a movement inspired by the human-ocean connection. Every conversation, collaboration, and idea shared helps advance our vision of water-safe beauty—personal care products designed to regenerate both your skin and the planet. Challenging ourselves and the beauty industry to produce in a responsible way, we are here to transparently share our journey of developing a circular, blue beauty company from the start.